Simons: Yegquest inspires people across the city to cross the city - Edmonton Journal
"But I also think that Edmontonians have a shy pride in their city that they don’t always articulate or share. We seem to lack the unselfconscious ability that people in Calgary or Toronto or Vancouver have to brag about ourselves. We specialize instead in self-deprecating humour, as though we feel a need to apologize for living here.
Deep down, I think we do value the things that make our particular neighbourhoods so diverse and unique. Perhaps Yegquest has tapped into an unacknowledged hunger to celebrate and share the special places that make our individual local communities special. Or perhaps it captured a wish many people have to know our fast-growing metropolis better.”